Equinox Botanicals’ farm is located in “Appalachia’s herb basket,” a part of Southeast Ohio that hosts wild plants that are endangered in other parts of the country. There, Paul Strauss and Lonnie Galt-theis have built their business on a deep relationship with those plants. Every herb they use is grown organically in its natural environment, harvested at peak potency and crafted by hand into all-natural products for medicine and personal care.